I designed a number of look books for streetwear brand Boxfresh, laying out great fashion photography and showcasing new garments. The newspapers catalogued the new seasons' clothing and footwear lines, and had to reflect the brand's aesthetic. As a freelancer, I was responsible for the design, layout & typography, as well as preflighting the spreads for printing.
"Matt worked for us over a period of 3 years, designing everything from look books to T-shirt graphics.The look books had a great impact on sales with the use of photographic colour ways and a fresh design aesthetic that perfectly represented the brand's DNA."
Owen Phillips, Boxfresh